Foxdrop joins Lionscreed as UK esports org sign Plutus deal

Photo by BoBoBoy

UK League of Legends content creator and caster Dan ‘Foxdrop’ Wyatt has joined an esports organisation for the first time.

He’s teamed up with Lionscreed and will be producing content for the UK esports organisation, plus he will be expanding into an ‘unannounced educational project’.

Update: Lionscreed have since announced Project Guardian:

Project Guardian: Investing in our community's future.

Foxdrop told Esports News UK: “This is the first org [I’ve represented]! I’ve previously never felt the need to join one, but I’m looking at my next career steps and they aligned very well with those goals.”

In terms of content, Foxdrop said viewers can expect to see some of his usual stuff, plus some collaborations.

“I’ll still be doing YouTube, Twitch and more casting,” he added. “Also expanding into an unannounced educational project! I’m really excited for it as it combines my passions of esports and teaching.”

Foxy also said he was ‘mega proud’ to join Lionscreed, ‘excited for the future’, and that he’ll be a content creator and working alongside them for other projects.

Mega proud to announce I've joined @LionscreedGG !I'll be a content creator and working alongside them for some other projects 👀Excited for the future!! pic.twitter.com/pWPZAfQ0zn

Lionscreed COO Dale ‘Tr3yal’ Adams added in this post on the Lionscreed website: “This is one of the biggest content creation signings ever for Lionscreed. Our content creation team has been working incredibly hard to deliver the best entertainment, and their efforts have helped us reach this point where we can welcome some of the biggest personalities to the family.

“I am so proud of every individual who works in this organisation, and I am so happy for Foxdrop to join them. This is only the beginning, and we have more fantastic announcements coming soon!”

Foxdrop began his casting career six years ago on the ESL Premiership UK and Ireland broadcasts, and has also cast the NLC, EMEA Masters and LEC. Most recently he’s been on some of the NLC broadcasts as a guest caster this year.

Lionscreed have also announced London-based fintech rewards card brand Plutus as the org’s finance partner.

Plutus card holders can earn rewards at merchants that accept Visa Debit Cards. They can also select the PlayStation, Xbox, or Steam perks in-app, and receive an additional £10 in rewards each month at these stores.

This is a major six-figure headline sponsorship for a UK esports organisation.

Lionscreed CEO Abdiqani said: “We are very happy to bring Plutus on board with Lionscreed, having their support means we can bring the best events and opportunities to everyone, including people involved in our new education mission.

“Plutus is even supporting our new upcoming community gaming New Meta events and our journeys to EGX and Insomnia in the upcoming year. I’m excited to see everything we can achieve.”

We're proud to announce @Plutus, the London-based fintech rewards card, as our finance partner. Together, we will launch events and tournaments in the UK and EEA. pic.twitter.com/iJpva1YLUl

Plutus CEO Danial Daychopan added: “Since the rollout of our gaming Perks in May, a substantial portion of our user base has enthusiastically embraced one or more of these offers. This trend clearly shows the appeal Plutus’ reward card has within the gaming community, as it effortlessly enables them to earn rewards through everyday purchases, including game-related expenses.

“PLU Rewards are the most effective way to introduce Web2 consumers to Web3, and this collaboration with Lionscreed is a major step towards our long-term goal of dominating the gaming sector.”

Related content: Foxdrop on His Future in Content Creation & Casting League of Legends | MSI 2023 Interview

Dom is an award-winning writer who graduated from Bournemouth University with a 2:1 degree in Multi-Media Journalism in 2007.

As a long-time gamer having first picked up the NES controller in the late ’80s, he has written for a range of publications including GamesTM, Nintendo Official Magazine, industry publication MCV as well as Riot Games and others. He worked as head of content for the British Esports Association up until February 2021, when he stepped back to work full-time on Esports News UK and as an esports consultant helping brands and businesses better understand the industry.